We here at frog believe in playing as hard as we work. With that in mind we took a nice holiday break to re-fill the creative fuel tank and spend some time with our families. However, it has always seemed to me that having days at the end of the week off is more relaxing than days at the beginning. Having a Monday off just always seems to lead to cramming 5 days of work into 4. This week was no different but in this case we had both Monday and Tuesday off.
So on Wednesday we jumped right back into the mix and starting working on refining our ideas that were created before the break. The overriding …
One of our meeting rooms here at frog is called The Vault. It’s not a figurative name; the space we occupy on the first floor used to be a bank, and the room used to be a bank vault. Thick concrete walls. No windows. (Sadly, no money, either.)
After the kick-off, we locked ourselves in The Vault to refine our ideas for this application. Since many of us have attended SXSWi before, or plan to attend in 2008, we decided to approach the problem from the perspective of SXSW attendees. We developed user stories for an active participant (a “power” user — someone who blogs during the conference, comments on panel videos, etc.) and a passive participant (an ordinary attendee — …
While the current weather in Austin is a confusing mash of winter and summer…
The frogdesign Austin studio is working on a mash of fun and excitement for the upcoming SXSW 2008 conference.
Here’s the challenge…
Microsoft and SXSW are looking for a innovative SXSW-related online app to provide value to SXSW 2008 conference goers. Leveraging the benefits of Microsoft Silverlight and other Windows Live services frogdesign will work from now until mid-February to bring the concept to life.
Kickoff is today! Let the frogThink begin!
- Valerie