In this installment, Willem Boijens, Senior User Experience Manager at Vodafone in Dusseldorf, Germany, takes on the questions. Willem has had a wide variety of roles at Vodafone and has seen the large wireless services company from many angles. In his current role he aims to make experiential design a catalyst for innovation, ensuring that customer needs are kept at the forefront but also balanced with the many other factors of business, technology, partners and marketing which must be considered.
Q. How do you define “innovation”?
A: Innovation is directly related to the ‘creative act’. Creating something new implies innovation. Materialized through incremental improvements or breakthrough experiences. The essence of innovation is still appropriate. However, …
As part of our Innovation 1-on-1 series, we asked Chris Heatherly, vice president of technology and innovation, Disney Consumer Products, The Walt Disney Company, to answer our set of questions — and he took the time to dive a little deeper.
Timothy Schigel is the founder and CEO of ShareThis, which “lets people easily share the things they find online, in the most convenient way possible.” ShareThis consolidates address books and friend lists, so that anything can be shared immediately, without even leaving a webpage. Since its launch, the ShareThis button has been installed by thousands of publishers, generating 100 million plus views from more than 26 million unique users every month. Tim answers questions as part of our Innovation 1-on-1 series.
The first in a series of interviews with innovation thought leaders. We’ve reached out to innovators in marketing, design, strategy, and operations — from start-ups, small-medium sized business, Fortune 500 companies, academia, to non-profits — and asked them to answer the same set of questions.
We’re kicking the series off with Manoj Kothari, founder and managing director of Onio Design, one of the leading design and innovation consultancies in India. A graduate of IIT Bombay and the National Institute of Design in Ahmedabad, Manoj orchestrates trend research, strategic consulting, and design management practice at Onio. Manoj is a frequent speaker at various forums on innovation, trends, and design.