Summer 2007 / Archive / frog Design Mind

call to arms

Changing the way we think about design to better tackle the challenges of environmentalism.

editorial

An introduction to the green Design Mind issue from frog President and COO Doreen Lorenzo.

economics

Strategy Analyst David DeRemer looks at the greening of America's businesses from the long-standing perspective of supply and demand.

strategy
Tragedy of the Commons
Product development has always combined business, technology, and people. Director of Product Strategy Adam Richardson adds one more factor to the equation: the environment.
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brand
The Rise of the Political Brand
Companies today are courting consumers by appealing not only to their lifestyles and aesthetics, but to their values, as well. Strategy Analyst Adam Silver explores the issue.
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marketing
Creating Heroes, Championing Change
Strategy Analyst Phillip Vasquez investigates the development of "hero" products, those that champion societal change.
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technology
Engineering Forever
Senior Design Technologist Andy Zeldis explores the principles of adaptability that underlie software architecture.
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culture
High Desert Test Sites: The Art of Awareness
frog Senior Strategist Bernard Leibov explains how art, conversation, and a week in the desert can engender environmental responsibility.
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art
Running the Numbers: An American Self-Portrait
Chris Jordan's photographs depict the enormity of American consumption and the cumulative impact of our individual choices.
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photoessay
Water Use in South America: A Photoessay
Senior Design Analyst Sara Louise Todd shares images and insights from her recent trip abroad.
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experiment
Trash Talk: Interactive
frogs around the world raise awareness - both personally and publicly - of consumption and trash production in our daily lives.
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events
Calendar
What's happening in (green) design and business this summer.
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