Young designer Hartmut Esslinger founded a small industrial design studio in Altensteig, Germany, based around the maxim: "Form follows emotion." This studio would later become frog design.
1970
WEGA 3020
The Op Art aesthetic and sculptural form factor of the WEGA 3020 product family catapulted the products to great success. Revenues soared and customers developed new loyalty for the WEGA brand.
1971
Hansgrohe Tribel Showerhead
An ergonomic form, colorful housing, and multiple spray settings turned Hansgrohe's Tribel showerhead into a lifestyle experience, and transformed the shower industry.
1972
KaVo Dental Chair
The KaVo dental chair was ergonomically engineered to lower patient anxiety while giving dental professionals a better range of mobility in the office.
1973
Maybaum Housewares
Using a strategy of "more expressive, less expensive," frog updated the Maybaum coffeemaker with a simple interface and playful accents that gave users the style and functionality of an expensive coffeemaker at 30 percent less cost.
1974
Holzapfel Office Furniture
frog's modern, irreverent interpretation of the classic desk for Holzapfel introduced the "third working level," a system of free-moving containers and clamping accessories that provide more space and better organization.
1975
Sony Trinitron
frog helped Sony revolutionize TV design with a sleek black exterior, flat screen, and cutting-edge technology for the Trinitron—a design that won an Emmy for its contributions to the entertainment industry.
1976
Louis Vuitton
frog designed the elegant Louis Vuitton "Challenge" series of suitcases to be used by high flying executives. The luggage was made with hard sides, reinforced corners, and premium but durable materials.
1977
Kaldewei Bath
frog's design of the Kaldewei "ergoform" bathtub pushed the limits on steel manipulation with a diagonally symmetrical shape and organic new profile that makes soaking even more soothing.
1978
Sony CONCEPT 51
frog's CONCEPT 51 HiFi system for Sony incorporated a turntable, cassette recorder, and tuner into a single device for the modern home. It is now in the design collection of the Museum of Modern Art, New York.
1979
Indusco Frollerskate
When designing the Indusco "Frollerskate" frog used bright colors and organic forms to covey a sense of fun, fitness, and vitality.
1980
Koenig + Neurath Sigma
frog developed a flexible work station called "Sigma" for Koenig + Neurath. Its unique curved form and free-floating side was inspired by US space exploration.
1983
AEG Home Appliances
frog designed an entire suite of innovative home appliances for AEG, balancing the latest technologies with post-modern aesthetics. Products ranged from a modular coffeepot to an eco-friendly washing machine and ergonomic vacuum.
1984
Apple IIc
frog created Apple's iconic Snow White design language for the Apple IIc. The clean, user-friendly PC was named Time magazine's "Design of the Year," and is now part of the Whitney Museum's permanent collection.
1985
Yamaha frog 750
frog worked with Yamaha Motor Corporation to produce concepts for the Yamaha frog 750, a motorcycle that would marry European sportsmanship with Californian style.
1986
Logitech
frog designed Logitech's corporate identity and packaging as well as a suite of innovative, ergonomically-sensitive, on-brand products.
1987
NeXT Cube
frog worked again with Steve Jobs to design the NeXT Cube, a free-standing case of sleek black magnesium that was distinct from anything else on the market. BusinessWeek named it "Design of the Year" in 1987.
1988
Rosenthal Tableware
Rosenthal commissioned frog to create a unique, modern dinnerware pattern for its Studio-Linie, a tableware line decorated by 100 hand-picked artists and designers.
1989
Sun Microsystems
frog's small, minimalist hardware design made Sun Microsystems' SPARCstation computer the most popular workstation on the market by the end of its first year.
1990
Villeroy & Boch Helios
frog added clarity, coherence, and stylish asymmetry to the Helios family of washbasins for Villeroy & Boch, Germany's legendary ceramics company.
1991
IBM Ambra
frog created an iconic form for IBM's Ambra line of PCs, setting the brand apart from industry-standard aesthetics and peripherals.
1992
Biederman Motech Brace
The Biederman Motech knee brace set a new standard in fit, form, and function for the sports industry. The brace has been exhibited in New York's Museum of Modern Arts.
1993
Packard Bell
frog helped Packard Bell design its entire computer system from stacks to monitors to mice, earning the company the title of "Design Team of the Year" from the Design Center in Essen, Germany.
1994
Olympus BX40 Microscope
The iconic, Y-shaped design of the Olympus BX40 microscope is both beautiful and functional, lessening wrist strain during periods of prolonged observation. It quickly became the world's bestselling microscope.
1995
Acer Aspire
The Acer Aspire computer family was the first PC designed specifically for the home user, with an approachable, asymmetrical design and a matching family of products.
1996
Dual Electronics
frog reinvented the entire Dual line of consumer electronics, replacing the multi-button clutter of traditional electronics with a streamlined control panel that could be removed and used as a remote control.
1997
Lufthansa Brand
frog redesigned the Lufthansa brand identity, unifying consumer touchpoints from the airline terminals to the airplane seats. The new design language was modern with the retro appeal of aviation's early days.
1998
Vadem Clio
frog combined a lightweight industrial design with cutting edge technology and Microsoft's Windows CE OS to bring users a new level of flexibility in computing.
1999
SAP Software
frog redesigned the user interface of SAP's R/3 enterprise software application, restructuring the information architecture, and shifting the program from black-and-white to full-color.
2000
Dell.com
For the redesign of Dell.com frog used an intuitive system of icons and site behaviors to simplify navigation and more-easily direct visitors. After the design, the site became the world's top-grossing e-commerce website.
2001
Windows XP Media Player
frog helped Microsoft establish a brand-appropriate digital experience for its XP Media Player, with broad capabilities and a visually rich user interface.
2002
i2 Website
frog redesigned the i2 website to make it easier for prospective customers to understand the company's complex offerings. These design cues were then used to create a cohesive brand identity for the entire company.
2003
Disney Consumer Electronics
frog and Disney created a new line of consumer electronics for kids, generating more than $500 million in sales and expanding the brand in a fresh direction.
2004
MTV URGE
frog created the user interface and design language of MTV's online music subscription service to leverage the brand's leadership in the youth market.
2005
Yahoo! Music
frog created an online music subscription service for Yahoo! that leveraged community playlists and musical metadata to generate effective new recommendations for users.
2006
Sky HD Set-Top Box
frog created an organic shape for Sky's family of set-top boxes to reinvigorate the visually challenged TV product market and foster stronger connections between Sky and its consumers.
2007
Celltop
frog and Alltel created a platform for widgets in the mobile space, bringing users one-click access to personal stocks, weather, sports scores, and other top content.
2008
Project Masiluleke
In collaboration with a number of partners, including Aricent, PopTech, and Nokia Siemens, frog designed Project M, an HIV/AIDS support and awareness network spearheaded by text communication.
2009
HP TouchSmart
frog helped HP create TouchSmart, the world's first touchscreen PC. It places the computer at the center of the household by giving the entire family touchscreen access to photos, calendars, and the Internet.
2010
ECOtality Blink Chargers
frog partnered with ECOtality to create a family of fast charging stations for the next generation of electric cars. The Blink chargers can fit at home or in a commercial setting, and can charge a car in 90 minutes.
